Regenerate Taupō District - Taupō, He Tupu Ururua
A new sector-led group has been brought together to support the Taupō District’s COVID-19 recovery. I was asked to create a brand that would represent the community effectively and communicatively.
Vita Group launched Artisan Aesthetic Clinics in November 2018, and over the past 12 months, I have been apart of the Brand and Marketing Team responsible for the execution and strategy of bringing a premium and bespoke brand to life. In the next five years, there will be a national presence of 70-90 clinics. Our premium and bespoke clinics pay tribute to the buildings they inhabit and the communities they are a part of.
My role was to create the brand making sure both marketing and creative worked hand in hand to create the Artisan experience, providing art direction, and deliver innovative solutions to the CEO and multiple stakeholders across the organisation.
I produced the brand and created a premium range of deliverables across a variety of channels, including print, digital, outdoor advertising, and social media.
SQDAthletica is one of Vita Group’s ventures - a lifestyle clothing brand focusing on finding balance, refining style, and inspiring men to be fit for life. I play an integral role in the evolution of the look and feel of this brand.
I developed a strong brand identity, and continue to deliver their brand message, across multiple materials Including all in-store POS, online social presence and outdoor advertising.
Vita Group owns and operates over 100 Telstra Licensed stores within the company’s national network. Telstra’s fresh and fast paced brand is ever changing. Using their comprehensive brand guidelines I bring to life vibrant local store marketing material, national campaign collateral, social and digital content and everything in between.
All collateral is delivered within the brand guidelines and with localised messaging, to provide maximum value to each store.
Sprout is a natural complement to Vita Group’s telco network. Sprout offers one of the broadest technology accessory ranges in Australia, I continue to play an integral role in the look and feel of this brand. Creating collateral across multiple materials Including in-store signage, print, online, advertising, and creating phone cases that are in 300+ points of presence around Australia.
Within the Artisan Aesthetics Group, we have acquired medical aesthetics clinics that continue to trade as their existing brand until they transition over to become an Artisan Aesthetic clinic.
I play a role alongside the marketing team to help each clinic with there branding across both print and digital.
Vita Group is a fun, vibrant, and people-driven business that strives to enhance people’s way of life through expert consulting, creating value across a diverse network of brands. I bring to life both internal and external collateral. Vita Group’s Annual Report is a large project I work on utilising striking imagery, strong copy, and creative infographics.
I convey business highlights from the financial year while ensuring the focus and direction of the business moving forward is effectively communicated. Internal communication plays a crucial part in my role.
My goal is to ensure the vibrant atmosphere of the company is communicated seamlessly throughout the business, some critical projects I work on throughout the year is Vita’s internal magazine VIBE and our annual leaders’ conference that hosts over 300 delegates creating branding and communication
Vita Group also owns and operates Vita Enterprise Solutions (VES). My role in VES is to develop consistent and professional collateral that communicates the brands identity and services.